Floor 9

Floor 9

IPG Media Lab 178 - Episode 175: Bet On Everything

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

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Episodes

178-

Episode 175: Bet On Everything

05 Nov 2025
177-

Episode 174: Contrasting the AI Strategies of Apple vs. Meta

24 Sep 2025
176-

Episode 173: 2025 Travel Trends

31 Jul 2025
175-

Episode 172: The Evolution of Retail Media Networks (Ft. Parbinder Dariwhal from CVS Media Exchange)

17 Jun 2025
174-

Episode 171: Apple WWDC 2025 Recap

13 Jun 2025