First Things THRST

First Things THRST

‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.

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Episode's summary

Jim Curtis spent 25 years building major health media companies like WebMD before realising conscious knowledge only gets you halfway. He breaks down why willpower and motivation are temporary until you reprogram your subconscious beliefs, how your identity determines your reality, and what's actually holding you back from the life you want. We also cover the real difference between actual hypnotherapy and the fake billionaire hypnotists selling quick fixes on social media. The Book of Possibility (US): https://www.simonandschuster.com/books/The-Book-of-Possibility/Jim-Curtis/9781668246498 The Book of Possibility (UK): https://www.simonandschuster.co.uk/books/The-Book-of-Possibility/Jim-Curtis/9781398569232 Website: jimcurtiscoaching.com 00:00 Introduction 03:25 Jim introduces his wellness entrepreneurship journey 06:10 Transition from Wall Street trader to WebMD executive 12:26 Experience with a neurologist and placebo effects 20:19 Navigating the subconscious mind to enhance performance 28:04 Can you truly…

Episodes

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E151 - Hypnotherapist: The 10 Beliefs Controlling Your Life Without You Knowing

Jim Curtis spent 25 years building major health media companies like WebMD before realising conscious knowledge only gets you halfway. He breaks down why willpower and motivation are temporary until you reprogram your subconscious beliefs, how your identity determines your reality, and what's actually holding you back from the life you want. We also cover the real difference between actual hypnotherapy and the fake billionaire hypnotists selling quick fixes on social media. The Book of Possibility (US): https://www.simonandschuster.com/books/The-Book-of-Possibility/Jim-Curtis/9781668246498 The Book of Possibility (UK): https://www.simonandschuster.co.uk/books/The-Book-of-Possibility/Jim-Curtis/9781398569232 Website: jimcurtiscoaching.com 00:00 Introduction 03:25 Jim introduces his wellness entrepreneurship journey 06:10 Transition from Wall Street trader to WebMD executive 12:26 Experience with a neurologist and placebo effects 20:19 Navigating the subconscious mind to enhance performance 28:04 Can you truly…

02 Sep 2026
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E150 - The Psychology of The 'Nice Guy' Who Always Loses Mercedes Coffman

Mercedes Coffman is a marriage and family therapist who's noticed everyone's making the same mistake with dating, confusing intensity with compatibility. She breaks down what chemistry actually tells you (nothing about long-term potential), the nervous system's role in partner selection, and why your past trauma is attracted to familiar dysfunction. Also covers how men and women assess partners differently, and what actually needs to happen before you decide someone is your person. 00:00 Introduction 02:03 Modern dating challenges with instant gratification 06:00 Personal experiences with dating apps and challenges 12:00 Therapy's role in understanding relationship patterns 18:09 Chemistry vs compatibility in relationships 24:41 The importance of patience in dating 30:25 Differences in dating cultures across regions 36:09 Dating app experiences and their varied impacts 42:56 Vulnerability and emotional risks in relationships 50:08 Oversharing vs fostering emotional safety 57:23 The concept of cheating and…

10 Aug 2026
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E149 - Rewire Your Mind For Success: The Psychology of the Top 1% Performers | Michael Gervais

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Michael Gervais spent 25 years coaching world-class athletes and discovered that fear of other people's opinions is more powerful than most realise it is. He explains why our brains are still running prehistoric programming and why the best in the world treat psychology like a separate skill to train, not a weakness. The uncomfortable truth about entrepreneurship and growth, it requires tolerating cold air on your skin, and most people retreat the moment it hurts. 00:00 Introduction 04:20 Personal struggles and psychology in sports 09:05 Big wave surfing and lessons on focus 14:37 Experiencing stress in entrepreneurship and optimism 21:55 The essence of adventure in entrepreneurship 29:40 Real-life examples of handling stress and leadership 34:11 Team dynamics versus…

03 Aug 2026
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E148 - Why Every Man In His 20 & 30s Needs Christianity (But Won’t Admit It)

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ From street chaos to Orthodox priesthood: the journey nobody expected. Father Moses came from the streets expecting prison or death, found something unexpected in his lowest moment, and now teaches people how to build spiritual lives that actually work. He breaks down why most people approach faith completely wrong and what actually changes lives. For the sceptics and the seekers both. 00:00 Introduction 07:06 Decision to embrace faith after life-altering experiences 17:20 Exploring the concept of receiving Christ's presence 23:34 Reflections on goodness and the objective standard in life 29:24 Rise in religious interest among young men 35:11 Father Moses discusses the challenges of being a good Christian 41:06 Daily habits and routines of an Orthodox Christian 49:49…

20 Jul 2026
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E147 - He Sold His Protein Bar Company For $600M: Peter Rahal on RXBAR, David, & Going Viral

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ How Peter Rahal dominated the protein bar market twice by finding gaps everyone else missed. Peter started RxBar in 2010 when CrossFit was exploding, and the market had zero clean protein options. He made them in his apartment with a KitchenAid mixer and five ingredients, then scaled to 10,000 bars per day. The biggest mistake most entrepreneurs make: they don't understand their market deeply enough before scaling, and the technical details (water activity, shelf life, microbiology) destroy you if you wing it. The formula that works: superior macros, good taste, clean ingredients, fair price. And America is easier to dominate than Europe because there's no tall poppy syndrome, everyone just wants you to win. 00:00 Introduction 02:01 Mike introduces Peter and the RX Bar success…

29 Jun 2026