CVM Stories
A podcast on Customer Value Management
Calling all Customer Value Managers and those curious about the world of CVM! If you've ever found it challenging to gather information in this field, we've got your back. CVM Stories features the brightest minds who will share their diverse perspectives on customer base management in Telco and other industries. Together, we explore topics like data analytics, personalization, customer experience, technologies, leadership, and more. Join us on this journey as we build a community of CVM professionals! #bigdata #marketing #cvm #customerexperience #analytics #telco
Categories: Business
Listen to the last episode:
In this episode, join Tommy Wahyudi from Indosat Ooredoo as he explores Customer Value Management (CVM) and how integrating 24 unique communication channels can enhance customer engagement and drive revenue growth. Discover how Tommy uses contextual offers to make each customer interaction meaningful and effective. Key Moments: 00:00:15 - Introduction of the Episode and Guest, Tommy from Indosat Ooredoo 00:02:30 - Tommy's role at Indosat Ooredoo and the strategic importance of the 24-channel approach 00:10:00 - Insights into the integration of data strategies with marketing for enhanced CVM 00:20:00 - Examination of each of the 24 communication channels used in CVM initiatives 00:30:00 - Discussion of the major challenges faced in multi-channel strategy implementation 00:40:00 - Detailed look at specific strategies implemented to align CVM with organizational goals 00:50:00 - Assessment of how these strategies have impacted customer retention and revenue growth 00:58:00 - Summary and closing thoughts on the future directions of CVM About Our Guest: Tommy brings a wealth of knowledge from his extensive experience in the telecom industry, particularly in employing advanced data strategies and multi-channel communication to optimize customer value management at Indosat Ooredoo. Connect with Us: Join the conversation on LinkedIn: https://www.linkedin.com/company/exacaster/ Dive deeper into CVM Stories: https://www.exacaster.com/cvmstories/ In this episode, discover how strategic multi-channel management can transform customer interactions and drive business success. Tune in to learn how to enroll the power of 24 channels to create a seamless and personalized customer journey, one successful interaction at a time. #CVMInsights #ChannelsStrategy #CustomerEngagement #DataDrivenMarketing #TelecomInnovations #MarketingStrategies #CustomerValueManagement #DigitalMarketingTips#CVMStories #podcast
Previous episodes
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20 - 🎙️ What Are the 24 Communication Channels of Customer Value Management? Thu, 02 May 2024
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19 - 🎙️ Data Points to CVM Success: From Data Chaos to Customer Clarity Wed, 17 Apr 2024
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18 - 🎙️ Dreaming Big with CVM: Treating the Country as Your Customer Thu, 04 Apr 2024
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17 - 🎙️ How Telco Data shapes finance, retail, travel and digital businesses Fri, 22 Mar 2024
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16 - 🎙️ Why Documentation Isn't Dead: Operations Perspective in Telco Wed, 06 Mar 2024
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15 - 🎙️ What if You Had to Live with Your Customers 24/7 ? Fri, 01 Mar 2024
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14 - 🎙️ GenAI: Your New Best Friend or Boss? Fri, 09 Feb 2024
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13 - 🎙️ Turning Data into Gold: How Startups Help to Innovate in Telco Wed, 24 Jan 2024
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12 - 🎙️ How to Run CVM When Families Live on $2/Day? Wed, 10 Jan 2024
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11 - 🎙️ Winning Data Analytics with Formula 1 Principles Thu, 07 Dec 2023
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10 - 🎙️ Navigating Change and Customer Value Management Tue, 14 Nov 2023
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9 - 🎙️ Adapting Channels for Modern CVM Strategies  Thu, 26 Oct 2023
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8 - 🎙️ How to Drive Successful CVM Projects in Telco? Tue, 05 Sep 2023
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7 - 🎙️ Navigating Data, Customers and Service Excellence Wed, 23 Aug 2023
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6 - 🎙️ Retail vs Telecom: Harnessing Customer Data Tue, 01 Aug 2023
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5 - 🎙️ Driving Customer Engagement with Marketing Automation  Tue, 11 Jul 2023
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4 - 🎙️ Next Best Offer: The Highs, Lows & Secrets of Implementation Tue, 27 Jun 2023
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3 - 🎙️ CBM role: Reaching KPIs and Overcoming Challenges  Tue, 06 Jun 2023
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2 - 🎙️ CVM Essentials, Personalization, Pricing, and Data Analysis  Tue, 06 Jun 2023
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1 - 🎙️ What CVM Stories Podcast is About? Tue, 06 Jun 2023